Location, Location, Location!!

Not only the number one rule in real estate it's the new cry of the social web. In case you've been 'LOST' on a desert island for the past several years you know that 'social' is all the rage in marketing today. Everybody from President Obama and Congress to your local mechanic has embraced the use of social media.

In case you are still scratching your head about Social Media, give us a call and we'll give you a crash course and get your business up to speed!

For the rest of us social media is great but it presents a challenge. You've got a Facebook page, you've got a twitter account, but so does EVERYONE else. What now? How do you get people to notice you and your business?

While there are many answers to that question, we'll focus on one: Location.

According to comScore, Smartphone penetration is now 19%, with 45 million total smartphones now active in the US.

Most of these smartphones have the capability to engage in the location-based social web.  What does this mean? On Twitter you have the ability to tag each of your Tweets with a  location. Facebook is soon to release geo-tagged (another buzz word for location-based) status updates. You're probably thinking, "that's nice, but how does it help me?"

Many of the top location-based services have great tools to promote and draw visitors to your business once there visitors can 'check-in'. Foursquare, Gowalla, and Yelp are several services that have similar offerings. When a visitors check-in a update is posted to thier social media services (Twitter, Facebook, Linkedin, etc.) announcing that they are at your business.  Many services offer tools to promote your business through specials, rewards for frequent visitors, as well as metrics. Additionally, with the top smart-phones (iPhone, Android, etc.) visitors that use native apps can receive notification about specials, rewards, etc. when they are nearby.

All these features not only get you more visitors but gets your business invalable visablity on the social web.

Need help figuring out if location services are right for you? Give us a call!